Why This Module is Important:
- We look at the tools that we’re going to be analyzing as we go forward in the program.
- We get a useful reference of all available third-party Etsy research tools, along with their menus and sub-menus (very useful for anyone considering subscribing to an Etsy research tool or contemplating a change).
What Tools Are Available?
In total, I identified 19 Etsy-specific research tools.
I dropped one (DMMEtsy*) for not looking like a viable option, another (Makerwords**) because registration didn’t work, and in case you’re wondering why CraftCount is missing, it closed down in early 2021. So I ended up with 17 to work with. I built a mind map of all their menus and sub-menus (below) to set out all the tools in one place, keep organized and keep up to date.
*DMMEtsy may be a tool in development. It had no information about what features it provides (the Learn More link went to a private Vietnamese Facebook group), and their fee was $49/month!! So I left DMMEtsy.com out of this program as not a serious or competitive option for Etsy sellers at the present time.
**I had registered for Makerwords during the very early stages of my research and had difficulty (I ended up subscribed to another service of theirs). It took their customer service to finally get me access to the right program! But the tool has very limited features (only offers keyword research) and on trying to re-register, nothing would work. So, I’ve left it out too.
There are many other keyword search tools out there that are not specific to Etsy (Ahref, UberSuggest, KeySearch, Keywords Everywhere, Google Keyword Planner, etc.). I didn’t consider these because they mostly focus on search engine results—like Google and Bing, and because:
- Etsy shoppers go to Etsy to buy, while search engine users are looking for information. Since search intentions differ, the general search tool results cannot be reliably applied to Etsy shoppers.
- The general search tools don’t offer the added Etsy-specific features we find in most Etsy tools, so they’re not as likely to be the tools Etsy shop owners choose.
So I stuck to Etsy-specific tools.
To see what each tool offers, explore my live mind map. Click on the image below (you can ignore any request to sign in or create an account).
To see each tool’s menu and sub-menus (on the live map), click on the small, numbered circles. Tools with a blue star icon want to connect to your Etsy shop; those marked with a grey “C” offer Chrome extensions.
If you’re interested in how popular each of the paid Etsy tools is with Etsy sellers, there are some suggestions in my article here.
Next Module
In the next module we’ll collate the features offered by the tools into two broad categories. This helps us sort out the clutter of 17 tools offering varying approaches and features.